Author: Jennifer Strezo

Most founders find out too late. The business performed. The numbers held up. But somewhere in diligence, momentum stalled — and no one could quite articulate why. Here’s why: buyers don’t buy what they can’t quickly understand. And understanding isn’t built by your financials. It’s built by everything a buyer sees, hears, and experiences before […]

Most founders don’t lose exit value because their business underperforms. They lose it because buyers uncover risk—and brand is one of the fastest places that risk shows up. In today’s M&A environment, branding is no longer a surface-level concern. Buyers interpret a company’s brand system as a proxy for operational maturity, scalability, and founder dependency. […]